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Our focus at Squigl is to amplify our customers’ message and story. People want to be heard, they need to be heard. Squigl solves many of the problems of communication; attention spans, information retention, and the speed of response. It democratizes communication through easy video creation. It empowers subject matter experts by elevating their text and speech into video with just a few clicks. But it can always be better.[Text Wrapping Break][Text Wrapping Break]We set out to improve Squigl in this latest version, and improve it has. Countless hours were spent consulting with customers and product champions (and even critics) to hear what they had to say. We took the opportunity to find out what they liked about Squigl, the things it was doing right. They also shared where they thought it could be improved. And because people want to be heard, we listened.
There was one foundational theme; the other tools available to them for creating video are built for video & technical experts, not the 99% of us. The tools exist to help people create video, but they aren’t intuitive. In fact, the learning curve is quite high.
We’ve come to expect software to be easy, like the apps on our smart devices, phones, and apps. They are built to be intuitive and beautiful. That experience doesn’t always translate into our work or education environments. We’ve come to expect the tools to be clunky and difficult, providing a poor user experience. That’s not good enough for Squigl. Beyond functionally solving these problems, Squigl needs to be a tool people want to use.
Now, more than ever the divide between work and personal has been blurred as we reimagine the near future with Covid19. If you are going to be successful on the project you’re working on, team you’re supporting or initiative you’re driving, you need good support. You should love your work tools as much as you do your smartphone.
We set out to redesign Squigl that is gorgeous, friendly, and geared towards what people need to be successful. To that end, we’ve focused on three main things that we believe a good product should be:
1. A good product is intuitive
We’ve launched security updates, fixed bugs and released feature after feature. After a while, the original interface you built starts showing its seems. Some of these features became part of the fabric of Squigl, but the design didn’t give them the space or attention.
In this re-launch, we were able to give the most important features the space it deserves so you can create content faster. The fundamentals of Squigl remain the same, but the new design transforms the way and ease by which users can turn their story to video.[Text Wrapping Break][Text Wrapping Break]Think about the first time you searched with Google or Bing. You knew what do you without a manual. “Googling” things is so easy. That big rectangle at the top-center of the page. Even our kids immediately get it. It’s intuitive and human-friendly.
Your tools at work should be the same—so intuitive and pleasant that you can use it without any training.
Intuitive doesn’t mean simplistic. A good tool simplifies & streamlines the way we work, allowing us the flexibility to dive into the deep end along the way.
We must look beyond what the software does, to how it does it. With Squigl’s new user experience we focused on the how.
2. A good product is non-imposing
An imposing product forces you to adopt ways of doing things, or thinking that suit the software or technology. To the degree to which that new software or technology gives us rewarding experiences, we may be more tolerant of these imposed rules.[Text Wrapping Break][Text Wrapping Break]Take virtual reality, or VR, for instance. Many of us have strapped on those heavy headsets and stumble around ‘blindly’ while others watch and laugh for the chance to experience it. It might have been worth it for something so new and different. For some, the first time might be their last, at least until it becomes less imposing.
There’s this quote that’s often mis-referenced as Albert Einstein. “Any intelligent fool can make things bigger, more complex and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction.” The quote is actually by E.F. Schumacher, a German-British statistician and economist who is best known for his proposals for human-scale, decentralized and appropriate technologies.
Many video creation tools impose rules, language, organization that is foreign to us. If you’ve never created your own video before, it can feel like the controls to an alien space ship.
Squigl moves in the opposite direction. It starts with what you know – text you know how to write, or copy and paste. And from there it asks you to match words and images like we teach our children, or it does it for you. This allows you to focus on the meaning and intent of your words. It means you don’t have to learn anything new and can hit the ground running.
3. A good product is fast
When a product is slow, nothing else matters. Speed is a value all on its own and impacts the overall experience. When the experience is slow, when you can’t figure out where to find a particular feature, or you don’t know what to do first? You get frustrated. We get frustrated. People get frustrated.
When a product is fast, people start using it for many other things than what it was initially intended to do. (Who else uses Google to spell-check a word you’re not sure about? You do that because it’s so fast.)[Text Wrapping Break][Text Wrapping Break]We had the pleasure of partnering with leaders in User Experience and re-platformed the entire application on the latest tech stack. Working with the incredibly talented team at The Makery we identified what users needed to unleash the full power of Squigl.
I should probably have started and ended this section by simply saying, Squigl is faster than ever.
It takes a lot of dedication to make a product great. But we’re committed to this path because we believe it’s how products should be: human-friendly, empowering, and fun to use.
We hope you enjoy using the new Squigl to amplify your story.
Squigl whiteboard video content is so versatile that you can use them in any area of your business.
New Initiative – Keep your team and organization moving forward together. Create a Squigl video to outline aspects of a new technology or strategic direction.
Meeting Recap – Can’t get everyone in one meeting? Bring the meeting to everyone. Use a Squigl whiteboard video to highlighting key topics from an event or meeting.
Benefits Enrollment – Employee benefit packages can be complex. Make them easier to understand with a simple Squigl video may increase enrollment.
Onboarding – There are a hundred different things a new employee has to learn in their first months. Squigl lets you create a video for each of those things in minutes.
Training & Development
Evergreen Training Material – Your company does things differently and Squigl allows you to create even more content or coursework to integrate your team.
Career Opportunities – Use Squigl videos to communicate what skills and experiences employees need to achieve their goals within the company.
Case Study – Stories of how your company brought your clients success are sought after when prospects are investigating your services. Squigl videos help tell the best stories.
Social Media Videos – Staying current and top of mind on social requires a lot of activity and engagement. Squigl videos take minutes so you can get ahead of the pack.
Prospect Videos – After a great call with a prospect, sales personnel can seal the deal when they send an unexpected video using Squigl.
Customer Testimonials – Satisfied clients that want to share their story with future clients can lend their actual voice to a Squigl video.
There are many more uses for Squigl in your organization. Let us know how you’re using Squigl so we can share it with others!
Because Squigl turns any text into video content, you can create a business video from any source. Copy and paste from a page on your company website. Grab an email you just wrote. One entry at a time from your company wiki. Anything you wish to communicate through text can become a more engaging Squigl video.
But if you want brand-new content with Squigl, you’ll need to write a script. Here are a 5 Tips for writing that script.
1. Write for an Audience
There is a wide range of business to convey with Squigl. But all business scripts have one thing in common, they have an audience they are written for. The first thing to do is identify who you’re writing for.
HR may be creating content for the entire company. A leadership initiative might be directed towards a single department in the company. Marketing focuses on current or potential customers. That group has a unique experience and need with your organization. You’ll see why this is important next.
2. Quickly Convey the Topic and Benefit
The first few sentences should tell them what this video is about AND why it matters to them. You could lead with the benefit and then reveal the topic. What’s important is that you don’t hide it. This helps the audience know they are in the right place and they’re about to watch what they intended to watch.
Here’s where it’s important to know your audience. In order to convey the benefit, you have to know their situation. Their specific pain points will determine how beneficial this content is for them. If this is going to a wide-array of people, you could create a different video with a different benefit for each type of audience member. Squigl makes that real easy.
Also, keep this part short and get to the topic everyone clicked here for. There are two other reasons to get through this fast. First, you’ll get the viewer engaged with the content more quickly. And second, you will be able to cover more of your topic with the allotted amount of time.
3. Tell a Story
This is the best advice we can give when writing any script, is to tell a story. Humans have been sharing information through story for thousands of years. Even today, people learn best when told a story.
This does not mean complex story arcs. Stories shows relationships and progression; cause and effect. They give ideas context and help us imagine things that may not even exist yet.
Once the story is over, summarize what you’ve told them. What’s the moral of the story?
4. Keep it Short with Exceptions
One of the main questions we get about writing video scripts is “how long should they be?”
There are two reasons audiences will engage with video content that’s longer. The first and best is that the information is immensely valuable to them professionally, socially, and/or emotionally. Especially if they are seeking it out.
The second is because it’s required and monitored by the organization. You’ll get more engagement from this group if the content is also valuable.
However, if the audience is voluntary, not seeking this information and requires that you interrupt what they’re currently doing, then you have 5 seconds to get their attention and 10-30 if you’re lucky enough to keep it.
Our recommendation is 90 seconds to 3 minutes maximum. That’s roughly 240 to 480 words. If you have more information than can fit in that space, you may want to make multiple videos and deliver them as a series.
5. End with a Call to Action
What do you want the audience to do after they’ve finished viewing this script content? Is this a series? Should they go to the next video? What is the next video about and where do they find it?
What should they do with the information you just gave them? Is there a deadline to use it? Is there a start date or event date to put in their calendar? Or is there someone they should talk to?
You’ve shared new information with your audience. They know how it’ll benefit them. So give them the keys to unlock it!
We hope this helps you write your next Squigl script for whatever part of business you need it for.
If you want to read more about writing scripts for whiteboard videos, check out these articles by our partner company, TruScribe.
Successful Remote Working Across an Organization Requires More than Video Calls
It takes more than video calls to make remote working work. Stay connected, engaged, and motivated with Squigl’s powerful online collaboration capabilities.
You can’t have all-hands meetings every day. But you can engage employees and colleagues with short, memorable videos and animated messages. For instance, you can use them to recap virtual meetings, share results, keep teams up-to-date, share critical information, and empower people to do their best.
How to Inspire, Motivate & Help Your Employees Be Productive
- Training & Up-skilling
- Employee On-boarding
- Data & Knowledge Sharing
- Weekly Updates
- Meeting Recaps
- Wellness & Remote Working Tips
- Employee Recognition
Use Video to Stay Productive & Connected to Your Remote Working Team
For millions of professionals around the world, we are working remotely for the very first time, without the familiar routines of office life. As a result, it is easy to lose the visibility and collaboration you depend on to work effectively with your colleagues.
Remote work is not an option anymore. Therefore, you need tools to give your team the right tools to be effective. Squigl combined with the power of collaboration solutions, for example Microsoft Teams, you’re able to create a streamlined way to create, share and meaningfully engage with your peers, colleagues and team members.
Here are some of the best ways for staying productive and connected to your team while working remotely.
Video for Keeping Initiatives on Track When Remote Working
The most important area to address is to keep your specific projects on track. Working in person allows impromptu conversations and adjustments as you go. Therefore, your communication needs to be much more intentional when you’re not in the same physical location.
Communicate project kickoffs, goal summaries, meeting follow-up, and sharing results along the way. No remote worker should be without Squigl. With Squigl, you will see improved job performance and understanding, with measurable increase by offering content through a variety of mediums.
Video for Engaging and Regular Updates
Checking in with your team is something that happens organically in an office. You say hello in the morning, goodbye when you leave. You naturally follow up with how things are going. When you’re working remotely, you need to increase communication to reach the same levels of collaboration. In other words, OVER COMMUNICATE.
Squigl videos are a creative and engaging ways to share important and timely updates. For instance, with your manager, your team, or your entire company as we adjust to the circumstances. Increase employee engagement with just in time information.
Video for Learning & Innovation
With Squigl you will find highly engaged employees & learners, increased training and compliance completion rates. Additionally, with the efficiency of AI to aid your HR and L&D teams, we can deliver more minutes of content, faster — at a lower cost per video.
Use Squigl to create learning videos for up-skilling and re-skilling your team and keep your colleagues up-to-date with the latest best practices in your field.
Despite Remote Work, Stay Connected with Visual Communications
Make Squigl whiteboard video a part of your remote working & learning strategy. Driving fast, relevant content development with both a long and short shelf life. With Squigl you can decrease content & course creation time. With the power and speed of getting information out to your company supported by AI that is easier than ever.