Because Squigl turns any text into video content, you can create a business video from any source.

Copy and paste from a page on your company website.

Grab an email you just wrote.

One entry at a time from your company wiki.

Anything you wish to communicate through text can become more engaging as a Squigl video!

But if you want brand-new content with Squigl, you’ll need to write a script.

Here are five tips for writing a script for your business content: 

1. Write to an audience

There is a wide range of business information to convey with Squigl. But all business scripts have one thing in common – they have an audience they are written for.

The first thing to do is identify who you’re writing for. 

HR may be creating content for the entire company.

A leadership initiative might be directed towards a single department in the company.

Marketing focuses on current or potential customers.

Each group has a unique experience and need with your organization. You’ll see why this is important next. 

2. Quickly convey the topic and benefit

The first few sentences should your audience them what this video is about AND why it matters to them. You could lead with the benefit and then reveal the topic. What’s important is that you don’t hide it. This helps the audience know they are in the right place and they’re about to watch what they intended to watch. 

Here’s where it’s important to know your audience.

In order to convey the benefit, you have to know their situation. Their specific pain points will determine how beneficial this content is for them. If this is going to varied audiences, you could create a different video with a different benefit for each type of audience member. Squigl makes that easy. 

Also, keep this part short and get to the topic everyone clicked here for. There are two other reasons to get through this fast. First, you’ll get the viewer engaged with the content more quickly. And second, you will be able to cover more of your topic with the allotted amount of time. 

3. Tell a story

This is the best advice we can give when writing any script, is to tell a story. Humans have been sharing information through story for thousands of years. Even today, people learn best when told a story.  

This does not mean complex story arcs. Stories shows relationships and progression; cause and effect. They give ideas context and help us imagine things that may not even exist yet. 

Once the story is over, summarize what you’ve told them. What’s the moral of the story? 

4. Keep it short (with exceptions)

One of the main questions we get about writing video scripts is “how long should they be?” 

There are two reasons audiences will engage with video content that’s longer. The first and best is that the information is immensely valuable to them professionally, socially, and/or emotionally. Especially if they are seeking it out.  

The second is because it’s required and monitored by the organization. You’ll get more engagement from this group if the content is also valuable. 

However, if the audience is voluntary, not seeking this information and requires that you interrupt what they’re currently doing, then you have 5 seconds to get their attention and 10-30 if you’re lucky enough to keep it. 

Our recommendation is 90 seconds to 3 minutes. That’s roughly 240 to 480 words. If you have more information than can fit in that space, you may want to make multiple videos and deliver them as a series. 

5. End with a call to action

What do you want the audience to do after they’ve finished viewing this script content? Is this a series? Should they go to the next video? What is the next video about and where do they find it? 

What should they do with the information you just gave them? Is there a deadline to use it? Is there a start date or event date to put in their calendar? Or is there someone they should talk to?  

You’ve shared new information with your audience. They know how it’ll benefit them. So give them the keys to unlock it! 

We hope this helps you write your next Squigl script for whatever part of your business you need it for.  

If you want to read more about writing scripts for whiteboard videos, check out these articles by our partner company, TruScribe.