Video presentations gained popularity in the marketing industry due to the attention they are getting from users all over the internet. Until now, you can see a surge in the use of videos as marketing materials across all industries.
Many people think that it takes a lot of time and so much money to create professional-looking videos. And they are not wrong. If you use traditional tools and equipment, the software alone can cost a pretty penny– how much more it would cost if you hire a professional to create the video for you.
Reasons Not to Skip Out on Video Presentations as Marketing Material
Bigger companies may be able to afford professionals easily. Some companies even have their own marketing department to create video presentations for them. But this scenario proves to be different for startups and newer companies.
However, if there is a will there’s a way– being a new company with a small marketing budget is not an excuse to skip out on using videos as marketing material.
For instance, you can use a web application like Squigl to create your marketing videos or video advertisements. Squigl allows you to easily create videos or convert PowerPoint presentations into engaging videos.
Squigl requires no training and no special equipment. It has a user-friendly interface that you can learn in a few minutes. All you need is a browser and internet access, and you are good to go.
According to Cisco, over 82% of all web traffic will come from video. If done right, you can get amazing ROI with just your good ol’ laptop and Squigl!
Now, video is one of the main ways to get people to want to learn, shop, and interact with your brand. Do not miss out on this opportunity.
Converting Blog Posts Into Video Presentations
Starting from scratch can be difficult, but it does not have to be that way. You can always take a blog from your website and turn it into a video. It is a great way to repurpose your content and find a way for people to consume your content.
Here is how to convert your blog post into a video:
Step 1: Choose the right blogs.
You cannot just eenie-meenie which blog to convert into a video. You need to choose a topic that is interesting and relevant to your target audience.
Step 2: Create a storyboard and script.
Storyboard and script are two important elements of an effective video presentation. It will help you visualize your plans with your video presentation.
Your blog will definitely be too long for a marketing video or a video ad, so you need to get the highlights and turn them into an interesting script.
The storyboard will help you check if the text and visuals are enough. It is also where you indicate any graphics, illustrations, animations, and transitions to go.
You can create a storyboard manually or by drawing on a storyboard template or by using Microsoft PowerPoint Presentation.
Step 3: Collect photos, sounds, graphics, video clips, or footage.
Once you know what you want to put on your video presentations, it is time to collect your materials. If you want to use images or video clips from the internet– make sure that you are using royalty-free materials, you have asked permission from the owner, or you have bought the license to use the images, music, or video clips.
Step 4: Lastly, you need to put it all together.
Finally, put everything together using the software of your choice. Of course, you do not need to spend a lot if you do not have one at your disposal yet. You can use Squigl and get amazing results.
The best thing about Squigl is if you use a PowerPoint presentation to create your storyboard, you can just upload it and instantly convert it into a video.
Bonus Tip: Do not forget to add a Call to Action at the end of your video. Encourage your target audience to engage with you and your brand.
If done right, video presentations are effective marketing or advertising materials. Do not miss out on the chance of boosting your ROI. Get with the times and do what your competitors are already doing– and maybe do better!
If you have a marketing team with at least three members, you can experience Squigl for two weeks at the low price of FREE! Get in touch with us now.