Thanks to technology, just about anyone with a computer and some access to the internet can create and edit videos. There are all sorts of web applications and online services that enable you to be a video editor without needing to invest in expensive tools and pieces of equipment.
For instance, online web applications like Squigl are a cost-effective video editing tool that can help startup businesses boost their ROI, assist educators in the classroom, and many more. All you need is an account, your laptop, an internet connection, and a story to tell.
Creating a Good Video
Creating a good video is a different story than just having the means to create one. There are countless marketing videos out there and only a certain number of ads convey the right message to their viewers and even fewer get the opportunity to go viral.
Going viral is a game of hit or miss, but creating good content is not as much of a gamble. All you need to do is carefully plan the flow of your story and make sure that you get your point across.
Although the script is the soul of any video, the storyboard is an important tool that will help you visualize what the script will look like when it turns into a video. A storyboard can help you better decide if you need to change scenes or lines before you invest any time in obtaining footage and images for your video.
Storyboard: The Definition
A storyboard is a tool that contains sketches of scenes in the video you are about to create. It will look like a comic strip that shows which characters and elements are present in each scene. You can even add the lines, text, or graphics that you want to appear on the screen.
This frame-by-frame view of your script will help you spot any inconsistencies in your idea for the video and revise the script accordingly. A storyboard ensures that you do not add any scenes that do not match the story before you shoot any footage or collect any images.
How to Create a Storyboard for a Video
Here are the simple steps that will guide you through storyboard creation:
Plan the video.
This step goes before you even write a script, it is way before you create a storyboard.
You need to determine what the video is for. Do you need it to promote your brand? Is it to help you discuss a topic in class? Or do you need it to gain more followers on social media platforms?
The next thing you need to determine is your key message. Videos are a great visual aid for when you need to help to explain a complex idea. However, your visuals cannot do much if you do not have a clear message to convey. You can narrow down your key message by keeping your target audience and brand identity in mind.
The length of your video will depend on its purpose. For instance, for typical video ads– it should be 20-30 seconds at most. However, if you need it for discussing a topic in class, then you can create longer videos to be able to properly explain the lesson.
Determine where you want to share your video. Is it only for your website? Will you be uploading to your social media accounts? Determining this will help you identify what kind of clients you can expect and make adjustments wherever necessary.
Create the script with images in mind.
Again, the script is the foundation of your video. You can better create a storyboard when the script is created with images in mind. By visualizing the scenes on the script, you can finalize the following details:
- Key characters or props
- Timestamps of when the key characters or props appear
- The theme
- Order of sequences
Once you have finalized these details, you can begin sketching out each scenario.
Now that you have sketches of each frame, you can now write down additional descriptions and notes explaining what’s going on. You can also add the character dialogues and texts that you need to appear on the screen.
If you are shooting the footage yourself or with a team, you can also add notes about camera angles. And you can add comments or notes about the special effects to help you or your video editor remember which scenes need extra effort.
It is one thing to be able to create a video and it is another thing to be able to create a great video.
A consistent theme and a clear message are what separates a good video from a mediocre one. If you want to make sure that your idea is consistent and that your message is conveyed, you want to work on a storyboard so that you can visualize each scene on your script.
Creating a storyboard for your video will make production and editing much easier and save you a lot of time.