Video content offers a fresh and interesting way to present concepts, products, and services into the world. It serves as a handy tool when you want to attract attention and engagement from your audience. Posting a fun video is a great way to start building your brand’s online presence.
Now, you may have a misconception that your only option is to invest in an expensive video-making agency or invest in expensive video editing tools PLUS training. But this is not true!
For instance, Squigl is a web app that will allow you to create videos from scratch or based on a slide presentation. This AI-powered video animation app is equipped with unique strategies to engage your audience, and boost retention.
Different Videos to Make with a Video Animation App
Much like with writing ads and blog content, there are many ways to tell your story with a video. Here are some options that you can choose from:
Tutorial Videos
Tutorial videos are great for presenting products or even services. You can also create videos about topics related to your brand offers– this type of videos is one of the most frequently shared content on social media.
You do not need to post videos promoting your product or service all the time. You also need to give your audience some content that can help THEM learn new things– but of course, it has to be something related to you.
For instance, if you own a hardware store— you do not need to post about your hardware store all the time. You can post a tutorial on how to make a shelf or a DIY vanity desk, then subtly add some of your products and branding elements (like your logo and colors) to the video.
When using a video animation app, be sure to keep your tutorial videos clear, educational, and entertaining. It has to be long enough to explain each step clearly, but short enough to stay engaging.
Informational Videos
Informational videos can help you cover a wide range of topics. You can use it to introduce your brand, tell the story of how you started, and explain how your services can improve your target audience’s life.
You can also search for trending topics and create a video that will help you connect with more people and stay relevant to the times.
It is easy to make informational videos boring just because it is an information bomb. However, if you find a unique, clever, or insightful way to create your video– then you can increase its value to your viewers.
Behind-the-Scenes Videos
Behind-the-scene videos can help humanize your brand. It is easy to forget that there are people behind a brand once it starts growing. However, showing the human side of it all can make your company more relatable to your target market.
For instance, you can create a video capturing the highlights of your daily operations. You can also interview employees, vendors, and even put your loyal customers in the spotlight.
This type of video will help potential clients get to know you better. They will understand that you are a brand that cares. Behind-the-scene videos are designed to help build trust and brand identity.
Compilation of User-Generated Videos
What is user-generated content? As the name suggests, this type of video is created and uploaded by your audience. This type of video best works on social media platforms.
You can encourage your followers to create content AND incorporate your hashtags in their caption. This method will help you gain more reach while also offering exposure to your target audience.
User-generated content has many benefits including:
- getting to know your clients on a more personal level
- obtaining raw and honest material for your videos
- giving new leads a better idea of who you are
You can create a compilation video of your clients’ uploads. This gesture will let them know that they are heard and that you appreciate them.
However, keep in mind that you need to ask for permission to use someone else’s footage. You also need to directly interact with and acknowledge your audience. You need to reward them for their effort.
In a Nutshell
There are many ways to present your brand in video form. Each one of them has its pros and cons. But by consistently producing different types of videos, you can attract audiences and potential clients across all platforms.
Keep in mind that your video content does not have to break the brand. We can help you. Come Squigl it!
