Squigl is a cutting-edge AI-powered animation platform for illustration that perfectly exemplifies the concept of “Product Zeitgeist fit” in today’s ever-evolving technology landscape. Developed to meet the demands of modern media content creation and consumption, Squigl leverages generative AI technology to enable users worldwide with the ability to easily create personalized and effective animations.
Our focus on accessibility and affordability is another aspect that fits well with the current zeitgeist of democratization of technology. Its ability to offer professional-looking content without requiring expensive equipment or professional skills makes it a compelling proposition for individuals and businesses alike. Here are the four criteria of a “PZF” (Product ZeitGeist Fit) as described by D’Arcy Coolican as “Product Zeitgeist Fit”:
“Nerd Heat”: Coined by my partner Chris Dixon, this is when the most talented, hardest working, and most in-demand people—the product managers, engineers, and data scientists—are so intrigued by a product that they’re working on it, excited by it, and trying to make it a thing.here’s a good chance that they’ll eventually make it happen, moving it beyond the fringes to the mainstream.
The “Despite Test”: When people are using a product despite the fact that it’s not the best thing out there, or, in some cases, that it’s straight-up terrible (see examples above), it’s a great sign. It shows that the product has a line into something emotional, not solely functional. Wanted, not just needed.
The “T-shirt Test”: If people with no connection to the company are wearing their t-shirts or putting their stickers on their laptops or wearing their socks, that desire to associate with the idea indicates as much a movement as a product.
The “Eyebrow Test”: In the early days, things that have product zeitgeist fit often feel misunderstood or controversial. At first blush, the conceit may even raise a few eyebrows. But to the people who have been working on those products, they’re so clearly elegant, if temporarily imperfect, solutions to big and important problems that they seem almost obvious once they recognize it.
CHECK, CHECK, CHECK, and CHECK!
That’s no exaggeration, folks. Squigl covers all these bases and more. Welcome to the movement. We are glad you’re here.
To learn more about this exciting revelation for Squigl, here is a great YouTube video about the “PZF” paradigm linked above.
Squigl is designed to cater to the trend of on-the-go content creation and consumption, which has been fueled by the rise of social media platforms and the need for shorter-form, easily shareable animated content. By providing a solution that enables anyone to create short animations quickly and easily, without requiring any video editing skills, Squigl aligns perfectly with this trend.
Furthermore, Squigl’s AI-powered generative technology allows it to create personalized and relevant video content tailored to the unique needs and preferences of individual users. With the trend of personalization on the rise, Squigl is well-positioned to capitalize on this demand and appeal to a broad spectrum of users, from content creators to businesses and marketers.
PS: Now that we’ve gotten your attention, stay tuned here for more big news about Squigl coming very soon.