Brand awareness plays a significant role in a company’s success in the market. You want people to recognize your business as a brand that they can trust.
One of the best ways to present your company is through a video advertisement. If a picture is worth a thousand words, imagine how much more a video can convey.
Video Creation App: An Inexpensive Way to Advertise
Not every business has a big budget for marketing and advertisements. Fortunately, you do not need to break the bank to produce winning video ads.
You can search for video creation app and web-based tools that do not require installation or expensive fancy pieces of equipment. Video creation tools like Squigl can help you easily make amazing video ads without spending a fortune.
A good video can go a long way. If done right and shared on the right platforms, your brand can reach your target audience and more.
Creating a Video Ad to Amplify Brand Awareness
It is not enough that you have a video ad, it needs to be effective. Video advertising is trending in the digital marketing industry and it shows no signs of slowing down.
Here is what you need to do to create a video ad that effectively represents your brand:
Determine what kind of message you want to convey.
You can’t be just creative– you need to have a plan. Creativity with no direction can lead to confusing or chaotic results.
Determine what is the purpose of your video ad. Is it for introducing your services or are you promoting a new one? Do you have a special offer or sale that you want people to know about?
You can also use video advertisement for the following purposes:
- Presenting product or service features that can make your target audience’s lives better or happier.
- Showing your experience and boosting your reputation.
- Presenting honest reviews and testimonials.
Add flavor to your video.
Once you have a plan, you want to add your brand’s flavor to it. Brainstorm on how to best represent your brand through your video advertising.
You can make it personal by including images or video clips of the team behind the company. You can also think of a creative way to demonstrate how to use your product or how your services are done with the help of a video creation app.
Brands like Apple like to keep it classy and energetic:
While Samsung likes to keep it simple and focuses on the product while still keeping up with the trends:
You can definitely use different types of styles depending on the message you want to convey. But at the end of the day, you want your viewers to remember your brand.
Work on a storyboard or a script.
If you want a winning video ad, you need a proper storyboard and a script. The storyboard will help you edit your videos and organize your elements with direction, while the script will help you sound more professional.
Find a voice.
This is optional, not every advertisement needs a voiceover. However, if you do feel that it will help establish your brand better or put the ad together– then go for it!
You can do the narration yourself, but you can also hire a freelancer if you don’t feel comfortable using your voice for the ad.
Fortunately, tools like Squigl offer AI voices that can read the script for you. You don’t need to look any further.
Check your images and footage.
If you plan on using video footage, then you need to check if you are using an appropriate setting. For instance, if you are in the fashion industry it makes sense for you to show your team working with fabric or if you own a restaurant– showing your chef at work is a good idea.
The same concept applies to the images. Since you are trying to establish brand awareness, you can include images of your team in their uniform bearing your logo or happy customers in your physical office or store.
Keep it short but informational.
Video ads are different from video presentations. Advertisements are not meant to be longer than 30 seconds. Make your 30 seconds short, informational, and memorable.
Add a Call to Action.
You want to make sure that your viewers understand what you want them to do. You can subtly guide them throughout the video but throw in a Call to Action just to be sure.
It can be as simple as adding your contact information. You can also use coupons or discount codes to lure them in. Either way, you want them to interact or engage with your brand.
Bottomline
You know how you see the golden arches and immediately think “McDonald’s”, see a cup with a green logo, and think Starbucks, or how people think of Apple when they think of tablets or computers for designers? That is effective branding.
You too can reach this level of brand awareness. You can start with one video at a time.
