Okay, you’re ready to get into content marketing. You’ve got a plan. You’re going to make a video that’s interesting and provides something useful to the customer, and you’re going to make sure that your product and brand are present—but not overpowering. You’re absolutely on the right track. Now, it’s time for the jump-off. The
Video presentations gained popularity in the marketing industry due to the attention they are getting from users all over the internet. Until now, you can see a surge in the use of videos as marketing materials across all industries. Many people think that it takes a lot of time and so much money to create
The values of ongoing, organization-wide learning are well-documented and numerous, but that doesn’t mean that implementing this kind of learning is always easy or straightforward. In fact, it’s difficult enough that thought leaders across the business landscape are identifying common problems and stumbling blocks to the successful implementation and execution of organizational learning initiatives. Here
Brand awareness plays a significant role in a company’s success in the market. You want people to recognize your business as a brand that they can trust. One of the best ways to present your company is through a video advertisement. If a picture is worth a thousand words, imagine how much more a video
Mixing humor and entertainment has proven to be a successful strategy in many arenas. We need look no further than the lasting success of The Daily Show to see its viability; in fact, The Daily Show was just the first breakthrough of ‘infotainment’, leading to highly successful spinoffs (The Colbert Report) and others that were
The idea of continuous learning is one that, paradoxically, seems to make perfect sense and still merits examination. It seems that many businesses still seem to appreciate the concept, but not the practice. Let’s look at the real value of continuous learning and see how it can benefit organizations—not in the abstract, but in the
Localization, or the process of modulating content for a new audience that may have linguistic, cultural, or other factors that differentiate them from your ‘home’ audience, has never been a one-to-one process. Even with the numerous translation services available online and elsewhere, the practice has never been as simple as “original content in, localized content
What exactly is meant by the term “work-life skills,” and how important are they to your organization? Forbes writer Liz Guthridgeprovides a great starting place for understanding the term and its value by first addressing the idea of “soft skills,” which are now considered “more important than technical skills” by many CEOS, even as
It’s no revelation or surprise that remote work is now more common and needed than ever before. As the COVID-19 crisis continues to render in-office work difficult (if not impossible) for many, remote work will likely remain the predominant mode of work for millions for some time. Numerous challenges come from this shift, so let’s
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